Tuesday, August 26, 2008

Coming Soon on Economists for Obama

When I saw Arianna Huffington speak yesterday, she highlighted the importance of progressives speaking to people who are not already in the choir. She explained that the Huffington Post covers celebrity news in order to attract people outside the liberal political blogosphere to the site, in the hope that some of them stay. She said their tracking shows that 8% of those readers become regular consumers of the site's political news.

Taking inspiration from this model, I've asked Jonah to start providing regular updates on Paris Hilton.

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